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| An eBroadcast System is a more effective, time efficient, higher impact and less costly way to improve employee, business partner and customer productivity via the following turnkey Rapid Knowledge Delivery toolset: |
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Retaining Customers and Loyalty
Concise and time efficient communication between a
company and its customer make it easier for prospects to consider doing, or customers
to continuing doing business WITH YOU.
On the Business Best Practice Radio show of 2/4/05, Al Fitzgerald discussed research
he did for GM, HP and Sony which tied brand loyalty to features . . . the intangible
ones like reputation, credibility and service. As you understand the time pressures
that you, your employees, prospects and customers all share, the question becomes "How
important is ease of doing business with you as an intangible feature?" -- and how will
that affect brand and customer loyalty?
To answer that question, just look at the instances where you stopped doing business with
people who increased your time problem by not giving you the needed information and response,
therefore making it more difficult to do business with you. How many of the stores you
walked out of, or the vendors or suppliers you left, are still blaming it on their prices,
advertising or competition?
In the last twenty years the focus on customer loyalty has certainly implied an effort
to make it easier to do business via information, technology and/or relationship
development strategies. That can be achieved by taking a
communication approach to delivering more concise, targeted and TIME efficient
communications to your prospects and customers.
A Rapid Knowledge Delivery Strategy can:
- create the intangible features that are the keys to brand and customer
loyalty - ones competitors can't match!
- go beyond the sameness of advertising, product brochures, salespeople, web sites and
email newsletters to create real customer business value.
- communicate, communicate, communicate - to make it a two way street that creates
customers who are apostles (raving fans, etc.).
To listen to the radio interview with Al Fitzgerald discussing this fascinating brand
research, click here.
Remember, listen carefully to the above segments to get the private access code to
Al's online lessons!
Lastly, think about using the tools you listened to above (radio, authoring tool and
lessons) to create YOUR competitive advantage with YOUR customers!
Sign-up to See it in Action - Weekly RKD Bulletin
Play
a Radio Segment showing how the interview format and lessons can be coordinated (9 min. - listen for
the access code - think about your company strategy)
See a Sample
Self-authored Lesson by Howard Putnam, Former CEO of Southwest Airlines (4 min. 57 sec.)
Show me a sample
RKD Communication Center (8 min. 19 sec.)
Contact MENTORU.COM
Please call me!
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| Live radio show and 24/7 show archives function as a secure broadcast auditorium and
meeting center to enable the execution of strategic knowledge initiatives in a more cost and time efficient manner via: |
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Live Radio eBroadcasts & Meetings
