 |
| An eBroadcast System is a more effective, time efficient, higher impact and less costly way to improve employee, business partner and customer productivity via the following turnkey Rapid Knowledge Delivery toolset: |
|
 |
|
|
 |
 |
|
Shortening the Sales Cycle
"People make sales, technology is an enabler - like
a good drug it can help or kill the patient/prospect"
People buy from people. Technology cannot make most sales outside of online commodity
eCommerce purchases. While Rapid Knowledge Delivery may not be able to shorten the entire sales cycle from
start to finish, it can dramatically shorten the time where you apply your most costly
and scarce face-to-face resources - live salespeople.
The combination of shortening the "LIVE" sales cycle AND making the live time more
productive by transferring prospects and customers the knowledge they need in a more
time efficient and effective way (for them!), is how Rapid Knowledge Delivery can
provide you with a powerful competitive sales advantage (cost and effectiveness!).
The Details: Typically, the first five stages of a sales cycle before a salesperson
gets a chance to assess a customers needs are: Identify, Qualify (a little), Build
Rapport, Educate (what the customer wants or needs to know) and Engage.
Marketing, inside sales and a flood of expensive company brochures and marketing
materials are designed to accomplish that but they increasingly get ignored in an
ocean of sameness.
Multimedia presentations and nugget sized pieces of highly targeted information
delivered by implementing a Rapid Knowledge Delivery Strategy directly to your
marketplace will:
- Increase comprehension by 400% over written materials (and infinitely for
most materials that get lost, buried and aren't read!)
- Keep building rapport without face-to-face expense by using "prospect controlled
time release education"
- Differentiate you from your competition.
- Change the role of the live salesperson, and shorten the face- to-face sales
cycle!
Lastly, when your sales force sees how to use rapid self-authoring within the balance
of the sales cycle (assess needs, build relationship, present solution, close and
post sale work) they will be able to add another whole layer of personal and company
differentiation and productivity to their sales process by self-authoring concise
and highly differentiated online communications (see Howard's sample lesson below
but think of it as a short presentation by a salesperson addressing a prospect's
needs).
Sign-up to See it in Action - Weekly RKD Bulletin
Play
a Radio Segment showing how the interview format and lessons can be coordinated (9 min. - listen for
the access code - think about your company strategy)
See a Sample
Self-authored Lesson by Howard Putnam, Former CEO of Southwest Airlines (4 min. 57 sec.)
Show me a sample
RKD Communication Center (8 min. 19 sec.)
Contact MENTORU.COM
Please call me!
|
|
 |
 |
| Live radio show and 24/7 show archives function as a secure broadcast auditorium and
meeting center to enable the execution of strategic knowledge initiatives in a more cost and time efficient manner via: |
|
 |
|
|
Live Radio eBroadcasts & Meetings
